Objectives.
Development of a functional online lingerie store based on WordPress with easy navigation, the ability to automate product accounting, and integration with popular delivery services for fast and convenient customer service. The project was supposed to cover B2B and B2C segments.
Solution.
We suggested using WordPress for e-commerce, as this solution makes it easy to administer content and offers flexible options for customizing the online store. We have implemented categories, subcategories of goods, as well as filters necessary for selling underwear, which provides convenience for the end user.
Key project milestones
- Market and competitor analysis: Research of online lingerie stores and the needs of the target audience.
- Prototyping and structure: Developing a user-friendly website navigation that helps to increase conversions.
- Design of an online store: Creating a lightweight, modern design that meets the requirements of user comfort.
- Development on WordPress: Implementation of all technical requirements for the full-fledged operation of the e-commerce platform.
- Technical support: Regular updating of functionality and adaptation to new business needs.
Project features
- Integration with TorgSoft: This allowed us to automate the accounting of goods and significantly simplify business processes for the client.
- Customer’s personal account: Added the ability to save your favorite products and simplified the ordering process.
- Integration with Nova Poshta: Ensures fast and convenient delivery, which is a key success factor for an online store.
The result.
As a result, we have created a convenient and functional online lingerie store that provides users with ease of selection and ordering. Thanks to the integration with Nova Poshta and TradeSoft, business processes were automated, which improved the quality of customer service. In addition, the website has become an effective tool for popularizing the Kalyna brand and cooperating with B2B partners interested in selling the company’s products.