Project objectives
Pizza Celentano franchise network needed a comprehensive digital solution to effectively manage the brand’s online presence. The main requirements for the project included:
- Creation of a corporate website for franchise sales.
- Development of a corporate website for a restaurant chain.
- Launch of more than 15 pizza delivery sites in different cities of the country.
- A single design style that matches the chain’s brand book.
- Intuitive content management through the WordPress CMS.
Solution.
The following solutions were implemented to implement the project:
- Three separate levels of websites have been created: the main corporate website of the franchise, the corporate website of the restaurant chain, and local delivery sites.
- A single design that ensures brand recognition and compliance with the corporate identity of Pizza Celentano.
- WordPress CMS, which allows franchisees to independently update content by adding new promotions, menus, and local news.
- Responsive interface that guarantees comfortable use on any device.
- A flexible content management system that allows you to quickly adapt your website to changes in your business.
Key project milestones
- Analyzing the client’s business processes and defining the structure of the digital solution.
- Designing the architecture of interconnected sites for effective management.
- Developing a modern design that matches the chain’s brand book.
- Development of corporate websites for a franchise and a restaurant chain.
- Creation and customization of more than 15 pizza delivery sites.
- Optimization of loading speed and testing of all platforms.
- Training the client’s team in website administration.
Project features
- A scalable solution that makes it easy to add new sites for franchisees.
- A single visual style that enhances brand recognition.
- A user-friendly WordPress CMS that allows you to quickly update content without technical knowledge.
- Responsive design that provides a great user experience on all devices.
- The ability to quickly change in accordance with business requirements.
The result.
The implemented integrated digital solution allowed Pizza Celentano to centrally manage the brand’s digital presence, provide convenient site management for franchisees, and improve the user experience. Thanks to the adaptive design and a single administration system, all sites have become convenient, fast and efficient for customers and business.