Project goal
The goal was to create a modern and functional web resource for the Lviv National Opera that would improve interaction with visitors and promote theatrical performances. The task was not only to develop an attractive design, but also to provide easy navigation, quick access to information and integrate online sales. It was important to create a platform that would meet the needs of different audiences and make the process of planning visits and buying tickets as comfortable and accessible as possible for all users.

Solution.
The project included several innovative approaches to improve the site’s usability and efficiency :
- Interactive calendar
A unique tool for viewing upcoming events by various criteria – from dates to genres and types of performances. Users can immediately book tickets after selecting an event. - Multilingualism
The site is available in several languages, allowing international audiences to easily navigate the content and functionality despite language barriers. - Integration with the ticketing system
Thanks to the cooperation with the Kontramarka platform, visitors can place orders for performances directly on the website without leaving the resource. - Updated design
It combines classic theater aesthetics with modern web technologies, creating a visually appealing and easy-to-use interface that meets the standards of beauty and functionality. - Technical features
Saving and transferring a large amount of data. About 200 gigabytes of content were successfully migrated from the old site to the new one.
Key stages of development
- Needs analysis
Assessment of the theater’s requirements and identification of important functions for the website with a focus on user experience, speed and ease of navigation. Research of a large number of references of international theater websites. - Development of interactive elements
Creation of convenient tools for planning visits, including the possibility of immediate purchase of tickets, which greatly simplifies the process of interaction with the site. - Integration of a ticketing platform
The integrated ticketing system allows users to make purchases directly on the website without having to go to third-party resources. - Development of a custom interface
The design inspired by the classic theatrical style was adapted to modern requirements to create an attractive and convenient navigation for visitors. - Content migration and URL preservation
To ensure SEO optimization and user convenience, all content from the previous site was migrated with all URLs preserved to keep the existing traffic.
Features of the new site
- Planning a visit: Users can quickly find performances by various parameters and issue tickets directly on the website, which greatly facilitates the process of choosing an event.
- International access: The multilingual site allows visitors from all over the world to easily navigate the content and features.
- Speed of purchase: Direct integration with the Countermarket platform allows you to quickly purchase tickets without leaving the site.
- Style and convenience: The interface combines elements of classic theatrical aesthetics with modern design solutions to ensure comfortable navigation.
The result.
The launch of the new website has allowed the Lviv National Opera to receive:
- Convenience and accessibility: Easy access to important information and a simplified ticketing process that facilitates interaction with the theater.
- Aesthetic appeal: The design, which combines classic theatrical motifs with modern web solutions, creates an atmosphere of elegance and prestige.
- Performance and speed: The website is stable and fast, providing visitors with uninterrupted access to all functions.
- Universality: Thanks to the integration with the Countermarket and multilingualism, users from different parts of the world can easily purchase tickets and learn more about events.
The development of the new website was an important step in the digital transformation of the Lviv National Opera. Thanks to convenient tools for planning visits, effective multilingual support, and elegant design, the site has become a powerful resource for attracting a new audience, emphasizing the cultural significance of the theater and providing comfort for all its visitors.
People talk about us
Cooperation with the Proacto team helped us achieve the main goal of providing a tool to increase the number of website visitors and conversions, meeting expectations. It’s fair to say that the approach was timely and communicative. Our cooperation has led to a positive partnership. I also liked the proactive communication about improvements, which is very valuable.