Project objectives
In 2024, Josera faced the need for a large-scale upgrade of its Magento e-commerce platform. The main goals of the project:
- Redesign in accordance with the brand book, client’s wishes, and modern UX/UI principles.
- Adaptability – a convenient user experience on all types of devices.
- Shopping cart optimization – improved integration with the delivery service, new reference books, stable operation at peak loads, etc.
- A bonus system to increase customer loyalty.
- Fast ordering – subscription and the “buy in 1 click” function.
- Infrastructure and security – flexible server architecture and implementation of data protection solutions.

Solution.
To achieve the project goals, the following solutions were implemented:
- Deep integration with delivery – uninterrupted order processing even during peak periods, using new reference books and API services.
- Website redesign – updating the color scheme, typography, and UI elements in accordance with the brand book and the principles of modern UX/UI.
- Responsive interface – optimized for all types of devices for easy navigation and fast interaction.
- Bonus system – a mechanism for accumulating points for purchases with the possibility of exchanging them for discounts has been introduced.
- Subscription system and “1 click” – simplify repeat orders and increase user experience.
- Magento performance optimization – improved site performance, stable operation under load, caching and query optimization implemented.
- Infrastructure and security – we implemented solutions for data protection and stable server operation.
Key project milestones
- Audit of the existing infrastructure and identification of critical bottlenecks.
- Building an architecture for integration with the delivery service.
- Development of a new UI/UX design in accordance with the Josera brand book.
- Magento CMS optimization to improve performance.
- Implementation of a bonus program, subscriptions, and “quick order”.
- Load testing to ensure stability during sales periods.
- Analyzing and implementing security solutions.
- Launch of the updated store.
Project features
- High stability under load is critical for seasonal promotions.
- Modern corporate design that enhances brand awareness.
- A flexible loyalty system that encourages repeat purchases.
- Convenient adaptive interface – intuitive use on all devices.
- Fast page loading – thanks to Magento’s technical optimization.
The result.
The updated Josera online store has a modern look, an effective bonus system, and a stable technical foundation. After the launch:
- The download speed and quality of service during high loads have improved.
- The user experience has improved, which has had a positive impact on customer satisfaction.
- The implemented loyalty mechanisms contributed to the growth of conversion and repeat purchases.
People talk about us
We have been cooperating with Proacto since 2020, and during this time the team has proven to be a reliable partner and a true friend. They always dive deeply into the details of the project, strive not only to implement the terms of reference, but also to offer optimal solutions that take into account the client’s business goals. Always in touch, always with ideas, always with us – in any situation. They really care about our project as if it were their own and it is important to them that our project develops.