Objectives.
Updating the interactive platform for Havana Club to create a more intuitive online resource for users, allowing them to easily find cocktail recipes and organize interactive games on the site. The main task was to improve access to information about various cocktails and games, as well as to provide new tools for active participation of users in brand events and activities.
Solution.
We chose a platform to update the website that allowed us to improve navigation and integration with a custom cocktail search matrix and quest games. As a result, we implemented functionality for dynamic search for cocktails by type, complexity, and ingredients, as well as interactive games with the ability to participate in quests with the addition of gamification and elements for winning.
Key project milestones
- Analysis of audience needs: Finding out the needs of users – from amateurs to professional bartenders– to accurately determine the functionality of cocktail search and interactive games.
- Prototyping and structure: Development of a logical and user-friendly website structure that allows users to quickly find cocktail recipes and interactive games, with an emphasis on ease of interaction.
- Website design: Updating the style of the website to reflect the Havana Club ‘s atmosphere of elegance, luxury and hospitality. The design combines bright colors and modern elements that emphasize the international character of the brand.
- Functionality update: Implementation of theCocktail Findersystem for searching for cocktails and interactiveEvent Games, which includes searching for a game by criteria and dynamically generating elements for participation.
- Support and updates: Ensuring constant monitoring of the site and updating content to keep information up-to-date and integrate new features.
Project features
- Cocktail Finder: A cocktail search system based on a custom matrix that includes cocktail types, difficulty levels, and ingredients, with the ability to dynamically search by specified criteria.
- Event Games: Quest games with a game search logic on the site that allows users to participate in exciting activities. Dynamic generation of game elements that include “catch items for win” to win prizes.
- Intuitive interface: The platform is designed so that every user, regardless of experience level, can easily find the necessary information about cocktails and events.
The result.
The updated website has become an important tool for the Havana Club brand, allowing users to easily find their favorite cocktails and participate in interactive games, which helps to improve brand engagement. Interactive elements and gamification have increased user interest and engagement in activities, strengthening the brand’s position in the market.