What clients often overlook when ordering a website (and how to fix it)
Creating a website is a serious step for every business. But even with a budget and an idea, many entrepreneurs make the same mistakes. In this article, we’ll look at the most common mistakes when ordering a website and give you tips on how to avoid them.
❌ 1. Lack of clear terms of reference (TOR)
Problem: Clients often come to developers with general wishes such as “I want a website like Apple’s” without any specifics.
How to fix it:
- Create a basic document describing the site’s goals, functionality, and desired design.
- Add examples of sites you like.
- Discuss the TOR with the developer before starting work.
Read more about how to prepare a technical task for developers in simple terms in our article.
❌ 2. Ignoring the mobile version
The problem: Some clients still don’t understand the importance of responsive design. Meanwhile, more than 60% of traffic comes from mobile devices.
How to fix it:
- Make sure the developer creates a responsive design.
- Ask to see how the site looks on smartphones separately.
❌ 3. Insufficient attention to SEO
The problem: They create a beautiful website, but without basic SEO optimization: meta tags, loading speed, URL structure, etc.
How to fix it:
- Require basic SEO optimization from the developer.
- Think about the semantic core before starting the project.
❌ 4. Lack of preparation for website content
The problem: Clients do not prepare texts, photos, descriptions of goods or services. This slows down the process.
How to fix it:
- Prepare content in parallel with development.
- If possible, order copywriting from a specialist.
❌ 5. Ignoring security
Problem: No SSL certificate, weak passwords, no backup.
How to fix it:
- Make sure the site has SSL.
- Set up regular backups and protection.
Why website security is so important – you can find out more details here.
✅ Summary
Successful website development starts with realizing your goals and working with professionals. By avoiding common mistakes, you will not only save time and money, but also get a tool that will work for your business.
