Delivery sites for HoReCa: how to make online sales efficient
Delivery sites for HoReCa should be optimized to ensure customer convenience and the efficiency of the restaurant business. It is important to consider the functionality that allows you to quickly place orders, integrate payment systems, and manage accounting. Each element of the platform affects the success of online sales and contributes to profit growth.
Why HoReCa businesses need their own delivery site
In the restaurant and hotel and restaurant business, food delivery is not just an additional service, but a full-fledged business that can bring in up to 50% of the profit. But relying only on external services (Glovo, Bolt, Raketa) is risky: you don’t control the data, depend on commissions, and don’t form your own customer base.
The solution is a custom delivery site that works for you: without intermediaries, with direct order management, CRM, and logistics.
What does a custom delivery site for HoReCa give you?
- Full control over sales
Orders go directly to your system – no delays, margin loss, or technical glitches from third-party platforms.
- Customized UX for your audience
Users don’t get lost in the interface – the site is adapted to your dishes, schedule, and promotions.
- Integrations with CRM, payment, courier system
We can integrate the site with Nova Poshta, UAPay, LiqPay, Glovo courier or your own logistics, depending on your processes.
- Branding and loyalty
Your customer remembers you, not the aggregator. A custom restaurant website allows you to implement loyalty programs, promotional codes, and personal offers.
Types of HoReCa businesses that need their own delivery site
- Restaurants and cafes that focus on takeaway
- Confectioneries that deliver cakes and desserts
- Catering companies working on events, business lunches, weddings
- Hotels with room service or restaurants
- Coffee shops that launch online ordering of grain or drinks
What is the difference between custom development of a delivery website and template solutions
| Parameter | Ready-made template | Custom development |
| Speed | Slow due to unnecessary functionality | Optimized for your tasks |
| Design. | Generic, not branded | Fully customized |
| Integrations | Limited or nonexistent | Any ones needed for business |
| Scalability | Difficult to adapt to growth | Can be easily scaled |
The functionality we implement in custom delivery sites
- Convenient menu with filters (vegetarian, gluten-free, for children)
- Possibility to order delivery or pickup
- User geolocation for accurate calculation of the delivery area
- Payment by card, Apple/Google Pay, cash on delivery
- Personal account with order history
- Promo codes, promotions, push notifications
- Mobile responsiveness and fast loading
- Connection with CRM, 1C, accounting systems
Our approach to developing delivery sites for HoReCa
At Proacto, we develop custom WordPress delivery sites based on real business processes:
- Analyze the specifics of the institution
- Developing the structure and logic of UX
- We work with speed (Google PageSpeed 90+)
- We implement SEO at the technical and content levels
- We provide post-launch support
Conclusion: your delivery site is an investment that works
Dependence on aggregators is a short-term solution. If you want to
