📄 How to prepare a technical task for developers: in simple words

A quality website starts with a quality plan. And the best way to explain to the developers what you expect is a well-written technical task (TT). In this article, we’ll explain in simple terms how to prepare a website design specification to avoid misunderstandings and delays in development.

❓ What is a technical task?

A technical specification (TS) is a document that describes all the requirements for a future website: functionality, design, structure, integration features, etc. It serves as a roadmap for developers, designers, and testers.

🔍 Why do you need a SoW?

  • Reduces the risk of misunderstandings
  • Saves time and money
  • Facilitates cost and time estimation
  • Serves as the basis for the contract

🧩 What should the SoW contain (structure)

1. Project description

  • What kind of company?
  • What is the purpose of the site? (sales, information, blog, etc.)
  • Target audience

2. Site structure

  • What pages should be there (Home, Services, Contacts, Blog…)
  • Site map (can be in the form of a list or a diagram)

3. Functionality.

  • Feedback form
  • Online ordering
  • Personal account
  • Multilingualism
  • Integrations with CRM, email, social networks, etc.

4. Design.

  • Do you need a unique design or a template?
  • Examples of sites you like
  • Wishes for colors, style

5. Content.

  • Who prepares the texts, photos, and videos?
  • Do I need to transfer content from my previous website?

6. SEO and analytics

  • Basic optimization: meta tags, CNC, sitemap
  • Connect Google Analytics, Pixel, and more

7. Technical requirements

  • CMS (for example, WordPress, Magento)
  • Adaptability
  • Download speed
  • Security (SSL, backup)

8. Timeline and budget

  • Approximate deadlines
  • Maximum budget

✅ Conclusion

The terms of reference for a website are not a formality, but the key to effective cooperation. Prepare it in detail but clearly, even if you don’t have technical knowledge. A clear document = a quality result. If you don’t have the time or opportunity to prepare the ToR, then filling out a Proacto brief will be a quick and easy solution.