✅ Checklist for launching a new website: what to check before publishing

Launching a new website is not just about clicking the “Publish” button. It’s the final stage of a long process, and it determines the first impression of your visitors. To avoid annoying mistakes, use this checklist to launch your website.

🔧 1. Technical inspection

  • All pages load without errors (404, 500, etc.)
  • Links work and do not lead to empty or outdated pages
  • Adaptive layout works correctly (on phone, tablet, PC)
  • SSL certificate (https) is connected
  • Website loading speed tested through PageSpeed Insights

🧭 2. SEO-preparation

  • Meta tags (title, description) for each page are written
  • The correct URL structure is formed
  • Added robots.txt and sitemap.xml
  • Google Search Console and Google Analytics installed
  • Alternative text (alt) for all images

✍️ 3. Content

  • Texts are checked for errors
  • Content meets the goals of the site
  • Current contact information
  • Prescribed call-to-actions
  • The uniqueness of texts is checked through anti-plagiarism services

💬 4. Communication with the user

  • Feedback forms are working
  • Anti-spam is installed (for example, Google reCAPTCHA)
  • Social media buttons are active and lead to the correct profiles
  • If there is a chatbot, its logic is checked

🛒 5. For online stores (optional)

  • Adding to cart and checkout works
  • Payment and delivery methods have been established
  • Product description and photos are filled in
  • There is filtering and search by product

🧪 6. Testing

  • A test order or application has been made
  • Checked display in different browsers (Chrome, Firefox, Safari)
  • The site has been tested by different team members or testers

Conclusion

Launching a website is a crucial moment, and this checklist will help you not to forget about important details. By checking everything before publishing, you guarantee a positive experience for your users and a strong start for your business.