✅ Checklist for launching a new website: what to check before publishing
Launching a new website is not just about clicking the “Publish” button. It’s the final stage of a long process, and it determines the first impression of your visitors. To avoid annoying mistakes, use this checklist to launch your website.
🔧 1. Technical inspection
- All pages load without errors (404, 500, etc.)
- Links work and do not lead to empty or outdated pages
- Adaptive layout works correctly (on phone, tablet, PC)
- SSL certificate (https) is connected
- Website loading speed tested through PageSpeed Insights
🧭 2. SEO-preparation
- Meta tags (title, description) for each page are written
- The correct URL structure is formed
- Added robots.txt and sitemap.xml
- Google Search Console and Google Analytics installed
- Alternative text (alt) for all images
✍️ 3. Content
- Texts are checked for errors
- Content meets the goals of the site
- Current contact information
- Prescribed call-to-actions
- The uniqueness of texts is checked through anti-plagiarism services
💬 4. Communication with the user
- Feedback forms are working
- Anti-spam is installed (for example, Google reCAPTCHA)
- Social media buttons are active and lead to the correct profiles
- If there is a chatbot, its logic is checked
🛒 5. For online stores (optional)
- Adding to cart and checkout works
- Payment and delivery methods have been established
- Product description and photos are filled in
- There is filtering and search by product
🧪 6. Testing
- A test order or application has been made
- Checked display in different browsers (Chrome, Firefox, Safari)
- The site has been tested by different team members or testers
✅ Conclusion
Launching a website is a crucial moment, and this checklist will help you not to forget about important details. By checking everything before publishing, you guarantee a positive experience for your users and a strong start for your business.
