Food delivery websites: must-have functionality for success in HoReCa
From convenient ordering methods to integration with POS systems, every detail is important to improve service efficiency and customer satisfaction. The recommendations will help you create a platform that best meets the needs of your restaurant business.
Why a food delivery website is not just a business card
Competition in the modern HoReCa is extremely high. An establishment without an online presence loses customers every day. But it’s not enough to just “have a restaurant website”. You need a functional, fast, and customized food delivery website that works as a full-fledged sales channel.
As a company specializing in the development of custom websites for HoReCa, we have prepared a list of must-have features that help increase orders, retain customers, and automate processes.
1. Convenient online menu with filters and variations of dishes
The user can quickly find a dish by category, ingredient, price, or even diet type. Each dish has a photo, description, allergens, and the option to choose a size or additives.
A food delivery website should work like an application, but without the need for installation.
2. Cart + order without registration
The modern user does not want to waste time on registration. Make it possible to place an order in 2-3 clicks – save only the necessary data: address, phone number, payment method.
3. Integration with POS systems
It is important that all orders are automatically transferred to your POS system (for example, Poster or SmartTouch POS). This helps to avoid mistakes, speed up processing, and reduce staff workload.
4. Geolocation and delivery area
The website should determine the user’s location or allow them to select the address manually. This allows you to automatically determine whether delivery is possible and what restaurants/menus are available.
5. Personal account with order history
Customer return = stable income. A personal account with order history, fast repetition, bonuses or points is a must-have functionality of a delivery website.
6. Mobile adaptation and PWA
Most orders are made from a phone. We recommend implementing a food delivery site as a PWA (progressive web app) – the user can pin the site on the smartphone screen and use it as an application.
7. Payment and feedback systems
Integration with payment services (LiqPay, Fondy, WayForPay) is a must. It is also important to provide quick feedback: chat, form, or messengers.
8. Backend analytics and reports
In a custom solution, you can implement an administrator panel with graphs, order analytics, average check, dish rating, and shift uploads. This is the key to making data-driven business decisions.
Custom website development for food delivery: why it is beneficial
The designers do not provide the necessary flexibility for the HoReCa business. Custom development on WordPress allows you to implement everything that your establishment needs: from the logic of promo codes to complex menu options.
We create turnkey delivery sites with integration into the existing business ecosystem.
