Why you shouldn't create a website on Tilda or Wix: analysis for business
Creating a website for a business is an important step, and choosing a development platform is of great importance. While services like Tilda or Wix may seem convenient for a quick start, they have significant limitations in terms of flexibility, scalability, and optimization for specific business needs. In this article, we’ll look at why these platforms may not be the best choice for your business.
Good, fast, cheap – and then what?
Tilda and Wix are popular website builders that promise to “build a website in an hour” without knowing any code. But when it comes to the effectiveness of a business website, such simplicity often plays against you.
As a team that specializes in creating custom websites for businesses, we are increasingly receiving requests to migrate websites from Tilda or Wix. In this article, we’ll tell you why these platforms don’t meet the requirements of modern online business.
1. Limited opportunities for SEO promotion
For a website to rank well on Google, you need control over meta tags, URL structure, loading speed, and micro-markup. In Tilda and Wix, SEO settings are limited or do not lend themselves to flexible optimization.
Compared to custom website development on WordPress, the possibilities of website promotion on website builders are much lower.
2. Poor scalability of the project
At first, the builder may seem convenient. But when the business starts to grow, there is a need for CRM integration, multilingualism, order automation, or unique functionality.
It’s difficult, expensive, or impossible to implement on Tilda or Wix.
Custom website development allows you to scale the platform along with your business without any restrictions.
3. You are not the owner of the site
A website created on Tilda or Wix is actually a rented platform. You do not fully own the platform, code, or hosting. If the service changes its terms or stops working, your site will disappear.
Instead, a custom website on a CMS like WordPress is your complete property: from code to hosting.
4. Limited speed and performance
Websites based on builders often have extra code that slows down loading. And Google takes website speed into account as one of the ranking factors.
Our custom websites are optimized for Core Web Vitals and demonstrate 90+ points in Google PageSpeed for both desktop and mobile devices.
5. Lack of technical flexibility
Do you need a price calculator, integration with 1C, multilingualism, delivery calculation logic, authorization via BankID or RozetkaID? Tilda and Wix either don’t have these features or require crutches and workarounds.
When developing a website individually, we take into account your business processes and build the logic from scratch, without templates.
6. More marketing than real benefits
Most businessmen choose Tilda or Wix because of advertising, not real performance indicators. As a result, they end up with a wasted budget, low conversion, and a website transfer to WordPress or another platform in 6-12 months.
So which option should you choose for your business?
If you are launching a startup or MVP, a website builder may be suitable. But if we are talking about a serious business, SEO promotion, scaling, and long-term results, the best solution is to develop a turnkey website on WordPress or another open source CMS.
Bottom line.
Creating a website on Tilda or Wix is a quick but temporary solution. If you want to manage growth, have control over the site, promote it on Google, and develop functionality along with your business, choose custom development.
