Connecting payment systems: an overview of popular solutions for Ukraine and Europe
Connecting payment systems is one of the critical stages in the development of an online store or business website. Not only the convenience of payment for customers, but also the credibility of your business depends on the right payment solution. In this article, we will consider which payment systems for websites are popular in Ukraine and Europe and what to consider when connecting them.
1️⃣ Lack of clear terms of reference
One of the key mistakes when developing an online store is to start work without a detailed technical task (TT).
Without a technical specification, it is difficult to agree on expectations, functionality, and implementation timeframes. This leads to misunderstandings, rework, and additional costs.
What to do?
Create a detailed document that describes all business tasks, desired functionality, integrations, design, and features of the online store.
2️⃣ Ignoring responsive layout
Most customers make purchases on smartphones. The lack of responsive layout is a critical mistake in the development of an online store that negatively affects sales and conversion.
Solution:
When creating an online store, be sure to implement a mobile version and check usability on different devices.
3️⃣ Insufficient optimization of loading speed
A slow website puts customers off and negatively affects SEO.
This often happens due to the reckless use of plugins, heavy images, or poor hosting.
What’s important:
When developing an online store, make sure you optimize your code, images, and connect a CDN to speed up loading.
4️⃣ Lack of basic SEO at the start
Developing an online store without taking SEO into account is the way to low search rankings.
Typical mistakes: poorly thought-out URL structure, lack of meta tags, incorrect headings, duplicate content.
What to do:
Involve an SEO specialist at the design stage or choose a team that takes SEO into account when creating a website.
5️⃣ Failure to consider integrations and further development
Business grows, and so do the needs of your store. It would be a mistake to launch an online store without the possibility of further expanding the functionality or integrating with CRM, 1C, and delivery services.
Tip:
Plan for integrations and modularity at the development stage to avoid complex and costly modifications in the future.
Conclusion.
Developing an online store is not only a technical job, but also a strategic decision for your business. By avoiding these five major mistakes, you can get an effective sales tool that works steadily and generates profit.
Team Proacto team will help you create an online store without typical mistakes – from idea to launch.
